Cheong Lee Fong, Michelle


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  research
RESEARCH INTERESTS
1. Logistics Network Design Models
  Develop new optimization models for logistics network design, to include special consideration such as delivery lead time, pricing decisions and consolidation
2. Pricing Strategies for Airfreight Business
  Develop new optimization models for pricing the airfreight business to attain an optimal mix of volumetric and dense cargoes.
3. 3PL Business and Trends
  Study and categorize global 3PL business practices to understand the trends in operations and technology.
   
CURRENT RESEARCH TOPICS
1. Time Sensitive Flexible Coordination In a Service Oriented Enterprise Chain
  To address automated supply chain coordination issues within a virtual enterprise from the perspective of time-sensitivity, flexibility and fairness, using:
(a) multi-period auction mechanisms for achieving balanced benefits
(b) software agents for robust decision making in an open environment
(c) software architecture for supporting service-oriented virtual enterprises
This project is fully funded by the Agency for Science, Technology & Research (A*Star)



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