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Saucier, G., Kenner, J., Iurino, K., Bou Malham, P., Chen, Z., Thalmayer, A. G., Kemmelmeier, M., Tov, W., ... Altschul, C. (2015). Cross-cultural differences in a global 'Survey of World Views'. Journal of Cross-Cultural Psychology, 46, 53-70.


Abstract

We know that there are cross-cultural differences on psychological variables, such as individualism/collectivism. But it has not been clear which of these variables show relatively the greatest differences. The Survey of World Views project operated from the premise that such issues are best addressed in a diverse sampling of countries representing a majority of the world’s population, with a very large range of item-content. Data was collected online from 8,883 individuals (almost entirely college students based on local publicizing efforts) in 33 countries that constitute over 2/3 of the world’s population, using items drawn from measures of nearly 50 variables. This report focuses on the broadest patterns evident in item data. The largest differences were not on those contents most frequently emphasized in cross-cultural psychology (e.g., values, social axioms, cultural tightness), but instead on contents involving religion, regularity-norm behaviors, family roles and living arrangements, and ethnonationalism. Content not often studied cross-culturally (e.g., materialism, Machiavellianism, isms dimensions, moral foundations) demonstrated moderate-magnitude differences. Further studies are needed to refine such conclusions, but indications are that cross-cultural psychology may benefit from casting a wider net in terms of the psychological variables of focus.

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